Janine Defontaine

In the world of entrepreneurship, the standard advice for starting or growing a business is to ‘niche down.’ But in my business, I’ve come to a rebellious conclusion: you don’t always have to. Embracing versatility and adaptability. While many experts advocate finding a specific niche, I’ve found value in embracing a broader approach. An approach […]

Running your own business can be an exciting and fulfilling journey, but for neurodivergent individuals like me, it comes with unique challenges and opportunities. Through my personal experience as a business owner with ADHD and Sensory Processing Challenges, I’ve discovered that thriving in entrepreneurship doesn’t mean subscribing to hustle culture or burning yourself out to